Thursday, May 11, 2006

Interesting Articles from Washinton Post about E3

Shadow Player
The Face of the Video Game Industry Steps Into the Spotlight at Electronic Entertainment Expo


LOS ANGELES, May 10 Every parent with a child who plays video games should know Doug Lowenstein, the same way that everyone here at E3 -- the Electronic Entertainment Expo, the annual Lollapalooza for gamers -- should know him. He's the architect of this weeklong convention, the Jack Valenti for the PlayStation-Xbox-Nintendo set, the public face of the fastest-growing entertainment industry in the world. The guy. The video game guy.





One of the many attractions of the Electronic Entertainment Expo is trying to get the head guys at game console makers like Sony and Nintendo to talk trash about their competitors.

In a year when new consoles are coming out, executives are jostling for attention and buzz. In an interview yesterday, George Harrison, senior vice president of marketing at Nintendo, quoted a blogger making a crack about rival Sony's definition of research and development: "ripping off someone else's work." That's in reference to Sony's new motion-sensitive controller, which seems to echo an idea that Nintendo is using with its new system. "It didn't surprise us," Harrison said. "The industry is sort of about copying."


At Expo, Games Are Played and Opinions Aired

No comments: